Anil channappa adobe

They are very focused on transforming the customer experience—but what that actually entails depends on the company. It might mean overhauling the supply chain for one company, and it might be something totally different for another. But, at a high level everybody cares deeply about their customers and the experience they provide them.

What aspect of their business? Which customer segments? What do they prioritize? How do you change the business model? How do you change the internal processes, capabilities and technologies? The Adobe CXM Playbook we announced and are making available immediately to our community is one important way we can do this.

The thought is that if people only come to your website, then digital transformation makes sense because you can have all of your data in one place. Anil Channappa has filed for patents to protect the following inventions. Audience definition for advertising systems. Patent number: Abstract: An ad facilitation server receives a definition of an audience from an advertiser, the definition expressed in terms of a URL that audience members have visited, such as a regular expression for URLs.

Upon receiving a URL corresponding to a visit of a visitor to a page of the advertiser, the ad facilitation server determines whether the URL matches the audience definition provided earlier; if so, the ad facilitation server sends a request to a number of different ad publishers, requesting them to add the visitor to an associated audience.

When an ad impression opportunity occurs on a particular ad publisher, the publisher considers bids previously submitted by the advertiser for the audience when selecting an ad for the ad impression opportunity. Submit Cancel. More By This Producer:.

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